Zeus is an internal tool handling the ad creation workflow for the marketing team: briefing and assigning work, iterating ads with AI, and reporting on campaign performance.
Designers spent way too much time naming and uploading ad batches adhering to strict rules all downstream reporting depends on
Saved 4 hours weekly by automating repetitive file naming, and replacing Google Docs, Spreadsheets and Jira with 1 tool
April – August, 2026
Web
1 designer, 1 developer, AI agents
Design, PM, Research, QA
Figma, Claude Code
Of course it was a spreadsheet. Designers filled it out using a separate document, figuring out batch, week and version numbers and then finally... copy-pasting each one by one in the batch (~10 files per batch, ~35 batches per week). Then upload them to Drive by hand... and also log it all in Jira.
Enter the password from my CV or email
I’ll admit, we badly underestimated the effort. We did not see all the workflow variables the team handles day to day. Outside scepticism crept in, but it was too late to scale back.
In hindsight, we might have been able to ship something lightweight. However, when we crunched the numbers, we saw that the naming logic took the crown, not the parts we could’ve cut (ticketing or briefs). And cutting them might have hurt the adoption rate, which was lightning fast with the version we shipped. But next time, I will be more cutthroat when defining the MVP.